-Initial assessment of your online content to evaluate for any gaps that may decrease its quality and audience engagement. 
-Diligent research of target audience and content that they are most engaged with. 

-Creation of content for your brand that will help foster a stronger online presence throughout your respected industry. 
–Content seeding with SEO integration to deliver your content to the people who are searching for it with continuous content evaluation to find what strategy works best for your brand.